I’m Mabel. I connect strategy, systems, and user needs to make complex digital products easier to understand, use, and trust.
What I do
UX design
From wireframes to user journeys, I utilise various UX techniques to deliver impactful experiences.
Visual design
Proficient in creating visually compelling designs that align with brand identity and design vision.
Prototyping
Adept at creating interactive prototypes.
User research
Experienced in conducting user research, usability testing.
Collaboration
I bring positive energy to the team and help communicate decisions clearly.
Workshops
I conduct workshops to generate new ideas and encourage collaboration across teams.
Core values
My blog
I'm Mabel
From early concept to launch, I design products that simplify complex systems and scale in real-world use, with hands-on experience across digital assets, finance, and fast-moving tech.
I work comfortably in both exploratory, blue-sky problem spaces and execution-heavy delivery, shaping ideas into clear, buildable solutions with product and engineering.
I thrive in proactive teams that value high standards and inclusive collaboration. Beyond design, I enjoy exploring Web3 trends, AI, and freediving. I also run a small accessories studio, ili ili, where I experiment with form, colour, and storytelling.
For work inquiries or more about me, feel free to reach out at mabellho@gmail.com.
